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Search Engine Optimization (SEO) is possibly the most important tool any entrepreneur need when they decide to bring their business online. If you want to gain interest from your target audience and keep that interest sustained, you will need SEO so that you’re on the first page of Google’s (or any search engine’s) listing. According to SEO for Franchises by Tom Johnston, there are two basic aspects of Search Engine Optimization:   On-Page Optimization   Creating good page titles, meta descriptions and meta tags are just some of the techniques used here to ensure that your website’s rankings are doing well.   Link Building   Finding websites and pages which are relevant to your business and linking it to your website is another important strategy [&hellip

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In the world full of competition, start-ups and well established businessmen usually looking for a strategy which will enhance their position to a next level. Influence marketing is the new trend which has taken the place of gossips all over. Some go for reputed Digital Marketing company to handle their SEO and Social Media presence. Since, Digital Marketing strategy is rising above traditional advertisements, it is eventually gaining more importance. First of all let’s see what influencer marketing strategy is all about. Social influencer marketing is a practice which includes all the tactics to enhance the position of your business over the internet. Strategists are those people who are continuously into this practice. They basically practice to bring huge traffic onto your web page from [&hellip

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The World Economy Has Changed Where have you been looking for leads and prospects lately? When you’re dreaming about great success with the modern day consumer, how do you envision it all coming together? Your answer for some of these questions is obviously involved with the Internet. If you haven’t been thinking about online marketing, then half of your business isn’t even in the game. Some of the businesses reading this can only find their target audience online. The world of marketing and advertisement looks and acts different then it did just 10 years ago. There’s a lot to catch up on if you haven’t learned the tools of online marketing yet. If you don’t get involved this way now, you could be too far [&hellip

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Today, mobile based searching has become a trend. People use their smartphones to search almost anything. With the foresight that mobile would eventually change the look of search engine optimization, Google introduced mobile analytics. This is a tool that helps to achieve the customers by providing relevant insights. Following are the steps to conduct a robust mobile keyword research in order to boost up the mobile traffic. Launch business metrics and objectives Before getting into research you have to know two things- what you have to achieve with mobile SEO and for which sites you are going to use this mobile keyword research. First, you can consider about the sites. You can do mobile SEO on responsive sites and on mobile dedicated sites. For using [&hellip

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ving an elite and professional look to the web page is always better for small and big corporates. What the company is into selling for, but the website should always have an eye –catching theme for the customers and eventually attract to buy their products. Selecting the best wordpress theme for your entrepreneurship can be done by reviewing the top 10 themes discussed below. U- design  Demo | Download This theme can be easily customized as per the user’s need and allows adding of personal effects. The theme has a number of features which it offers, plus some add-ons that can be purchased with some extra bucks. The theme is easily search engine optimized. Modernize  Demo | Download This theme is a wise choice for corporates and [&hellip

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If you are reading this, chances are you are taking the next big leap from being an old-economy set up with book-keeping to a new economy operation that relies on good software to service customers better. Great stories always precede great software and every business has a story to tell of how it was struggling to stop leakages before a new software saved them. Put yourself in the shoes of a small business owner and think what he or she expects a good-point of sale software to do. First of all, it wants superior barcode scanning and reading capabilities so that the business can complete the sales and billing aspects at an equal or even faster rate than before. Else the net result will be [&hellip

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