The world of tech is a competitive one. The pace at which technology is progressing has marketers scrambling to be the first to get the word out and market the new features their products have. With this in mind, many have turned to digital marketing to reach the most people. Below are some marketing strategies for technology.
- Video Content
It’s time marketers and business owners start accepting how important video content is. Although it doesn’t have the convenience of written content like a blog post or article, video content is a lot more entertaining and engaging. Creators have also solved the problem of convenience by releasing short-form content that is 2 to 3 minutes long which is a great way to feature solutions that people are searching for.
Case in point, when people look for the best Audio Recorder devices, watching a short video about brand comparison while on a commute is a lot more convenient than reading a long-winded blog post.
- Influencer Marketing
Like it nor not, influencer marketing is dominating a lot of strategies and for good reason. Generally, people look to industry leaders and experts when analyzing new technologies to implement or purchase. Companies that partner with established influencers in the industry amps up their credibility and reach within social media.
However, many companies are struggling to be noticed amidst the noise of others trying to market similar products and services. Tech consumers have also started becoming smarter and desensitized to the constant tech marketing thrown their way on a daily basis.
- High-Value Content
With the amount of content being created in this day and age, users have become attuned to the ones that offer the best value to them which lead many enterprises to focus on holding the interest of viewers rather than to simply generate clicks. The aim now is to generate high-value content with the overarching goal of building trust between companies and their target buyers.
A lot of companies are struggling to make the leap towards investing in content that doesn’t mention their name or provide short-term gains. Creating unique content is an expensive endeavor but tech marketers need to keep in mind the Rule of Reciprocity. This means if you provide something valuable to consumers, they feel the need to give something in return.
- Live Event
It is almost ironic how, in this increasingly digital age, face-to-face interaction has become that much important and crucial. Many of the tech buyers prefer to get to know the brands in person to separate the pretenders from the contenders. This is also the reason why live events have become quite popular.
Other reasons why integrating live events into your marketing efforts include:
- Brand awareness
- Lead generation
- Customer engagement
Live events are also a great way to do a quick exposure to prospects despite it not being a one-on-one interaction.
- Marketing Automation
No one wants to hear it but it has to be said, automation is here and it will take some tasks away from us but it will have the added effect of freeing us more time to focus on the tasks that really matter. Marketing automation tools help businesses nurture and pass leads to sales when the time is right. This is especially important within tech when pre-sales and sales cycles last for a long time.
The automation tools you use will depend on the size of the company, the solution, and the nature of the buyers. Some examples of such tools include:
- Marketo – great for segmenting and managing lists
- Eloqua – offers amazing prospect insights which make for better analysis of users
- SilverPop – focuses more on text, SMS, and mobile marketing capabilities