SEO is important for startups, online marketers, small businesses, and bloggers. It helps you drive a decent amount of traffic from search engines. If you are a beginner or new to the startup world, then it can become almost impossible for you to get a good amount of web traffic without the help of SEO tools.

Below you will find some of the best SEO tools that you can use for link building, rank tracking, competitor research, keyword research, and other similar tasks pertaining to SEO.

Let’s get started!

  1. Ahrefs


Ahrefs is a set of tools to help you monitor your niche, research your competitors, and grow your search traffic. It helps you learn how and what you need to outrank your competitors. At Ahrefs, you can find tools for keyword research, competitive analysis, content research, backlink research, web monitoring, and rank tracking. Ahrefs tools are powered by the most complete and the best data in the industry.

  1. LongTailPro 

LongTailPro helps you find the best long tail keywords to get higher rankings on Google. Discover thousands of targeted, profitable keywords and calculate keyword competitiveness with it for almost any niche. Simply utilize the built-in keyword competitiveness metric to calculate automatically a simple 0-100 score. This score brings you relevant ranking metrics together into one easy number so that you can know about what to target.

  1. SEMrush

SEMrush is an all-in-one marketing toolkit for all the SEO and digital marketing professionals. It is a complete workflow for any SEO professional which comprises of position tracking, technical SEO audit, competitive intelligence, ideas for gaining more organic traffic, semantic core collection, and more.

  1. Moz Free SEO Tools

Moz helps you find the perfect keywords for your site. All you need to do is create your Moz account and discover the best keywords to target. It also consists of free tools for local listing audits, keyword research, link building and analysis, and webpage performance, and more. You can even download the chrome extension MozBar to analyze and examine important page, search, and social metrics of any site that you visit.

  1. SpyFu

Download your competitor’s most profitable ads and keywords for organic and paid search with SpyFu. It exposes the search marketing secret formula of some of your most successful competitors. Search for every place and any domain they have shown up on Google, such as every ad variation, every organic rank, and every keyword bought on Adwords in the last 12 years.

  1. Serpstat

Serpstat is a growth hacking tool for SEO, PPC, marketing, search analytics, and content marketing. Its an all-in-one SEO platform for professionals which provides features such as backlink analysis, keywords research, positions tracking, site audit, and competitor research. In-house SEO teams, digital marketing agencies, and SMB and enterprise can benefit from Serpstat.

  1. Seomator


Seomator is a website crawler and an online SEO audit tool for SEO performance improving. It is an SEO on-page testing and in-depth technical SEO analysis tool for website optimization. It provides you a full and a comprehensive report based on your website’s HTML tags, backlinks, SEO, social media, content quality, organic presence, internal links, text statistics, mobile usability, and page speed.

  1. KWFinder

Finding long tail keywords with low SEO difficulty is now easy with KWFinder. It is an easy-to-use keyword research tool that brings perfect keyword ideas. It has more than 1,350,000,000 keywords in its database. It makes it simple for you to find profitable keywords that you can really rank for.


  • Find hidden long tail keywords
  • Filter keywords which are not profitable
  • Google Suggest keyword source
  • SEO metrics and SERP analysis

SEO is a critical part of your online business. These tools are definitely going to help you achieve high rankings. Which one is your favorite? Also, this list does not include all the SEO tools. There are other good SEO tools available in the market too. Share them with me in the comments below.

Author Bio: Hello, I am Vijay Nagar marketing manager at BetaPage , A startups & early adopters community. I am a Tech lover and helps new startups and small & medium businesses to grow their business. Also, loves music, adventure, family, and friends. You can connect me on Twitter, Facebook, and Linkedin.



Chandra is Science(IT) Graduate & is pursuing his further studies in Science Technology. He is the Founder of Blogging Hits. He loves to write about software's, SEO, Social Media and Technology.
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