Traffic is the lifeblood of any successful blog, and without it, your blog is doomed to fail. Which is why it’s smart to develop a traffic generation plan that ensures your blog receives a steady supply of new readers over time.
This guide provides several tips for getting all of the traffic you’ll need to transform your new blog into a success.
Content Is Key
Before you begin your quest of winning new readers and increasing your traffic, it’s important to offer a good reason for them to visit your blog in the first place. This means having quality content that engages, entertains, and educates your reader. If your content isn’t up to par, then your new readers won’t be hanging around for too long – which means your marketing efforts will go to waste.
Ensure your content delivers exceptional value. If you’re struggling to generate traffic, then creating new, quality content should be your primary focus. What’s more, good content makes every other aspect of blog promotion easier and more successful in the long run.
Take advantage of the various mediums available when you’re creating new content. Use images, videos, infographics – and try a variety of content styles, such as instructional guides, personal stories, and more. It’s wise to learn which content types your audience appreciates the most, and aim to give them that as frequently as possible.
Next, make sure you’re posting consistently. Frequent new posts will keep readers coming back for more, and a fresh blog will be favored by search engines.
Share Your Content
Ideally, you should create content that’s likely to be shared by your readers on its own merit. Creating this content will often require in-depth research into your market, as well as a deep understanding of the content themes that are most likely to go viral within your industry.
Another important factor is to make it easy to share your content. Add multiple sharing options, so your readers can share your content on Google +, Twitter, StumbleUpon, or Pinterest – all with a simple click.
Creating social interaction on your blog is an excellent way to keep readers coming back. Begin by replying to each comment personally and starting a conversation with your audience. Try to encourage feedback by asking questions of your reader at the end of your posts.
Make sure you’re reading and commenting on other people’s blogs, too. This social interaction will give you valuable backlinks, additional referral traffic, and it can even be the start of a fruitful collaboration with another blogger. In general, leaving insightful comments on other people’s blogs is a good way to create useful connections that will bring further benefits over time.
Getting the search engines on your side is a boon for any blogger. While it can be risky to rely solely on search engine traffic, there’s no denying the huge impact it can have when it’s working in your favor.
Get your on-page SEO established with correct keyword research, appropriate keyword density, relevant page titles and keyword optimized tags. Next, make good use of anchor text when linking within your own posts – but be wary of triggering any over-optimization penalties.
Also, consider using long-tail keywords in your post titles. Rankings for these terms will often come quicker than you might expect, and it’s an easy way to gain a trickle of new readers each day.
In conclusion, realize that you need to think long-term when it comes to traffic generation for your blog. While overnight success happens, it’s extremely rare. Most successful bloggers have spent years working on their craft before finding any great success, so you need to be in it for the long haul.
However, if you remain consistent and you’re willing to work hard, there’s no reason why you can’t grow your own highly trafficked blog, and enjoy the success you’ve worked to achieve.
Author Bio: Aly Chiman, the creative mind behind AlyChi Designs, is freelancer and brand strategist. He enjoys frequenting coffee shops and camping trips.