Today, mobile based searching has become a trend. People use their smartphones to search almost anything. With the foresight that mobile would eventually change the look of search engine optimization, Google introduced mobile analytics. This is a tool that helps to achieve the customers by providing relevant insights. Following are the steps to conduct a robust mobile keyword research in order to boost up the mobile traffic.
Launch business metrics and objectives
Before getting into research you have to know two things- what you have to achieve with mobile SEO and for which sites you are going to use this mobile keyword research. First, you can consider about the sites. You can do mobile SEO on responsive sites and on mobile dedicated sites. For using mobile keyword research on responsive sites, you have to consider “regular searchers” as well as “mobile searchers”. And also your content should be reusable and device-friendly, rather than adaptable one. On the other hand, you have many opportunities for the usage of mobile keywords and contents while doing SEO for mobile dedicated pages. While setting the goals that are to be accomplished with mobile SEO, keep your keyword scheme aligned with business goals.
This is the segment where the research process takes place, where it answers what search terms the customers and potential customers use while browsing on their mobile devices that led them to the particular site/competitor’s site and other related pages. The tools that can be used to explore keywords are Google keywords tool, Google analytics, Google webmaster tool, and bing ads intelligence.
If your website is not optimized for top keywords, the information would not help you to discover it but could see your ranking position for search terms. Mobile analytics gives you the keywords that are used by mobile and tablet users. Google keyword tool is a mobile-only keyword tool that gives you mobile-centric keywords that are not already optimized for when you enter a URL, category or keyword.
Bing ad intelligence cannot provide keywords, but can calculate tablet search volume and allows you to get demographic info on mobile users. While doing research, keep in mind about the business goals. And you have to consider two divisions of keywords- those terms that are needed for mobile but not in a mobile perspective and the second is those who are used on the mobile and the client is literally moving.
Selecting your keywords
Pointless to say, not all keywords will provide you the expected results and it is not practical to target all keywords under the sun. It basically tapers the keywords to those that will meet the business goals. You have to check into mobile and non-mobile tag cloud to get a suggestion on how different desktop users are from mobile device users in terms of keywords. Then rank the keywords in accordance with the mobile traffic volume they bring to your site.
Mobile search optimization continues to grow as more people get captivated to smart phones, tablets and other devices. With the help of the above mentioned tips, you could definitely get best mobile search results.