App developers always seem to have something new up their sleeves on offer for app users. New platforms, newer devices and improvements in technology continue to expand the horizons for modern mobile apps. The year 2015 has just begun with a lot of promise and newer trends which shall keep unfolding as the year progresses. These new trends do not merely promise changes in apps alone but also promise to change the way users will use their apps. A few such trends to watch out for are:
The Apple watch influence
The Apple watch has brought about a new trend of wearable devices. The Apple watch was preceded by Android watches which were moderately successful. But however, the Apple watch seems to have taken the world with a storm. Rage seems to be catching on for wearable devices, which are not mere timepieces. An Apple watch has a lot of other features to offer its users. It has a heart rate monitor, internet, fitness monitor, etc. It offers connectivity via iPhone and even the space for installing and using apps on it. The focus of app developers will now shift from smartphones to smartwatches. Now apps will be created in order to work on both the iPhone and the Apple Watch.
The rise in mobile payment options
Even Starbucks has now embraced the mobile payment concept. The number of mobile internet users far outnumbers desktop internet users today, thus fuelling the need for more mobile payment options in apps. Payment options like Google Wallet and Apple pay are being widely used in mobile applications. What makes these mobile payment options more appealing is that you do not require a credit or a debit card for paying online.
Syncing between devices
It is now a common phenomenon for users to carry and own more than one mobile device. Syncing and using the data inter between two such devices becomes necessary for users. The future of mobile apps will ensure more such inter-device syncing options. Sharing and transferring important data like contacts between two devices becomes absolutely essential for users. An app can also be opened and shared across two devices by syncing for a complete user experience and comfort.
The (IoT) Internet of Things concept
This is a new concept which started around the year 1999. It is a concept which promises a lot of versatility in mobile apps in the future. The IoT concept has a lot of potentials to trigger and control remote devices with the help of mobile phone applications. The target users of apps that use IoT could be govt. Departments, home users, and even entrepreneurs. Managing and controlling devices remotely via a smartphone will surely make life easier for users.
In-app advertising is on the rise for promoting business as well as app marketing. Since Android is the market leader with a 60% smartphone market share and is also open-source, in-app advertising remains the only possible source of revenue generation. Research shows that in-app advertising spending will cross the US$ 7 billion mark in 2015. In-app advertisers are now targeting users based on geographical locations to advertise local ads for more benefits.
The future looks promising for mobile apps with more and more innovations coming into apps every day. Mobile phone applications offer a wide range of benefits to users who use them for buying almost anything, almost anywhere, and regardless of time constraints. Mobile apps are an essential part of everyone’s life now and the comfort levels which they offer are unparalleled and unmatched.
Author Bio: Macy Jones is App development consultant based in Melbourne, Australia. She has an incredible knowledge about mobile apps and often posts blogs related to mobile.