Creating a website isn’t just about making sure that your site looks nice and your products are easily accessible. There are many aspects that need to be considered right from the initial planning of developing a website. If you are setting up your own website for business or personal use, there are a few key pieces of software that you should invest in to make the most of your online potential.
When you make the choice to manage your site yourself, you don’t have to panic. By getting a basic knowledge of these pieces of software you will have a world of possibilities right at your fingertips.
CoffeeCup HTML Editor
If you’re building up your site without the help of a web developer, chances are you already have an understanding of HTML and CSS coding – the building blocks of web pages. If you don’t you might be biting off a little more than you can chew and should look into teaching yourself the basics before you make any attempts.
CoffeeCup HTML Editor is the solution to all website owners’ prayers. Allowing you to get right into the nitty gritty of your site codes, you can easily access and edit various elements of your site. With a comprehensive set of tools as well as a logical structure, this software is a great investment for those who love to tinker.
Coding can be a laborious and very data heavy task, often consuming hours and hours of time if something goes wrong and needs to be identified. CoffeeCup lets you easily edit and build upon your coding through handy tools such as ‘Tag Reference’ to quickly insert HTML tags, as just one example.
If you’re a keen web developer or simply have an understanding of various coding, you should most definitely invest in this, it will free up the time you need to focus on all the other jobs a website comes alongside!
Multivariate Data Analysis Software
As well as looking good, your site needs to persuade people where to go and why they should go there. Multivariate testing software will allow you to accurately test different elements of your site to see which one yields more fruitful results.
For example, if you can’t decide between a red or a yellow call to action banner for the top of your homepage, you shouldn’t just hazard a guess and hope for the best. You need to make real steps to ensure that you optimize your site and maximize any chances to drive forward an outcome. You can find out more about Multivariate Data Analysis Software at Camo.
For any budding Graphic Designer, Adobe Photoshop is heaven sent. An all inclusive photo editing and image manipulation suite paves the way for artistic flare in all elements, whether this is for improving images you’ve sourced elsewhere or even if you want to make your own 3D designs from scratch – you have everything you could possibly need to cover the creative side of your websites needs.
Although the suite is a little pricy, it is most definitely worth it if you are serious about your website working and your graphics making the best impact visually possible.
It’s no good just seeing results in terms of the amount of orders you have to post out as a result of online purchases. You need to be able to see who is coming to your site, how they are arriving and what they are doing when they are on your site.
Google Analytics is a free tool that lets you do what the name suggests – analyse! Providing you with in-detail graphics and knowledge so that you can see where your traffic is coming from. This will help you to understand where your marketing campaigns are being effective and where there is space to improve. In terms of search engine optimisation (SEO) this can be an invaluable tool to help you optimise your site for certain keywords.
It is important that you understand and have the right knowledge behind taking these various pieces of software head on before you implement them with your website. For those of you with a small budget, look around online for tutorials if you really can’t afford to hire a developer or designer. Good luck!
About the Author: Katie Belliveau regularly blogs on tech and enjoys helping business owners make the most of their online value.