Autoresponders are widely used in the online marketing industry. Companies both large and small use these services to send out email messages on a schedule. Many of these services, such as GetResponse, AWeber and MailChimp also offer other helpful features, such as integrating with squeeze pages on a website and setting up single or double opt-in policies for mailing lists.
Autoresponders, however, have some disadvantages as well. In this article, we’ll be comparing the traditional autoresponder to Thunder Mailer, a software that performs many of the same functions but that you can simply download to your computer.
The Pros and Cons of Autoresponders
Autoresponders have been a mainstay of email marketing for a long time. Many people are not even aware that there are alternatives. While there are quite a few competing autoresponders on the market, they all work in the same basic way. You sign up, pay a monthly fee and are allowed to manage a certain number of email addresses.
The main benefits of an autoresponder are:
ü Ensures that you only email people who have opted in -i.e. given permission.
ü Automates your emails.
ü Allows you to personalize messages.
ü Provides analytics to track your results.
ü Lets you send out either HTML or text only messages.
The monthly cost of an autoresponder depends on the size of your list. Some services, such as MailChimp, allow you to mail out a small number of emails for free. Once your list grows to a certain size, however, you will have to pay. The only alternative are certain services that force you to include their ads with the mailings, which is obviously a disadvantage if you are trying to promote your own items. The average monthly cost of an autoresponder is between $20 and $30 per month.
An autoresponder allows you to automate tasks that would otherwise take many hours if done manually. Once you start emailing more than a few dozen people, it becomes very time consuming to type in the information separately each time. An autoresponder not only gives you a place to store the email addresses, but it also lets you do your mailings on a schedule. If you want to mail out, for example, a 7 part course, you can arrange to mail out the parts one week at a time, or however you set it up.
As useful as autoresponders can be, there are some disadvantages. The monthy fee is an ongoing expense. There is also a limit to the number of subscribers you can have or emails you can send with a typical account. AWeber, for example, costs $19 per month if you have up to 500 subscribers, but after that the price climbs. If you have more than 5,000 subscribers, you’d have to pay an additional $50 per month; more than 10,000, an additional $130.
Other autoresponders are set up in a similar way. The cost is fairly manageable when you start out, but if your list grows very large, the service could end up costing you $500 per month or more. One possible justification for this is that by that time you’ll be making so much money that you won’t care. However, email campaigns often require a good amount of testing and tweaking before they become profitable. So having to pay a monthly bill for this service is an expense that cuts into your profits.
The Thunder Mailer Alternative
Thunder Mailer is a software that has the same benefits of most autoresponders. What makes it different, however, is that it can be downloaded and use locally on your computer. You just need to pay a very low price once. There is no monthly fee to pay. This is a huge advantage over autoresponder services, especially for marketers who have large email lists!
Let’s look at some of the features included with Thunder Mailer:
ü You can send unlimited emails (when used with a good SMTP server).
ü Simple to download, install and set up.
ü You can create and manage unlimited campaigns.
ü Can be used with any standard SMTP server.
ü Ability to send personalized emails.
ü Create messages using WYSIWYG editor.
ü Import, merge and clean up email lists (e.g. remove duplicate names).
The only limitation regarding the number of emails you can send involves your own SMTP server. If you plan on sending more emails than your server permits, you could always use a cloud-based service like SendGrid for this purpose.
Compared to an autoresponder, Thunder Mailer is quite affordable. The price for owning this software is only $69, and the site often runs specials where it can be purchased for even less. Even if you subscribe to an autoresponder at $19 per month, in only 4 months you would have paid more than the cost of getting Thunder Mailer.
Interested to find out more? Visit www.thundermailer.com/.
Thunder Mailer vs Autoresponders: Which is Best?
Everyone has to decide what type of tools are best for marketing. Some people like and trust autoresponders, and they certainly can be effective for managing email marketing campaigns. Yet many people who use autoresponders have never considered that there might be a more efficient and cheaper alternative.
Thunder Mailer really has all of the advantages of an autoresponder, without the burden of an ever-increasing monthly fee. There is no need to worry about upgrading every time you get more subscribers. The software is also quite easy to use, and the site provides ample support.
These are some reasons that anyone who does email marketing might want to consider switching from an autoresponder to Thunder Mailer. For more information about Thunder Mailer, check out their site – Thundermailer.com.