User-friendliness is a big SEO (Search Engine Optimization) point these days. Google has over 200 ranking factors that determine how far up the search engine results pages that your web pages appear. Navigation and user friendliness are one of those factors. Google do not want to rank up websites that people find difficult to use otherwise people will start going to different search engines for their searching needs. Here are a few tips to help you create a user friendly web design.
Easy to read
Making your website easy to read means adjusting everything to be user and reader friendly. It means not having your fonts too small and not bunching up your text too closely. It means thinking about the white space guidelines for online content and it means not having text in big paragraphs that are tiresome to read. It also means making sure the text is visually pleasing without being too distracting.
There are two ways you can go with that last point. If your website is made up of text with a typewriting font then the page is going to look so bland and horrible that it is thing to be hard to read without falling asleep. On the other hand, if the text is a colorful bubble font with bold colors here and there then it is going to be too distracting to read.
Quick to load
A fast loading time is search engine friendly and it is thoughtful for the reader. It means you care about their time. Added to which, many people will not stand for a slow loading time. People often search through Internet search engine results very quickly and have no patience for slow loading websites. It is also such a thoughtless thing to have when you consider there are plenty of very popular ways to make your website run faster. If your website is loading very slowly then it is only your laziness or ignorance that is to blame. There is no excuse for a slow loading website unless you have been hoodwinked by a hosting company.
Fast to render
The render time is the time it takes for any information to appear from the white screen of your web browser. Render times are often the most affected by how well your website has been written. You will need to get to the bottom of why your render times are so low as it will cause people to leave your website very quickly. Most will assume that a slow render time is a sign that the website is broken or that the website has a virus or malware.
Easy to navigate
Ease of navigation is one of the many ranking factors that Google has, and that is because navigation is all part of usability. Look up the details of the three click rule. You need not follow it exactly, but the fact is that most people will leave your website if they cannot find what they are looking for very quickly. It is up to you to make sure that your search bar system is very accurate and that your on-page internal links have a certain logic to them. If there is a commonly seen logic to them then people will be able to navigate quite easily if they have Internet experience (most people have).
Simple to understand
In other words, if people look at your website and have to read in order to figure out what it is all about then you may be making a few mistakes. Most people won’t get past the first few lines before leaving your website. The same goes for the navigation, as that has to be easy to understand too.
Intuitive in design
These days intuitive means that if it has been done before then people feel like they know it better. But, you can go a step further and label things so that people know what they are getting and so that people can find their way around without having to think too much.
Sensibly laid out
Follow the traditional web design layout for a start. This means things such as having the title at the top and the search bar at the top. You do not always have to do this but if you do deviate from the usual manner of doing things then make sure it is easy to understand and sensibly laid out. If people have to search around a page to find page elements and links then you are making a mistake. If things are set to a fancy design then try to lead the eye to things such as categories, sub categories, the home page link and the back button.
This post is written by Annette Hazard. She works as a writer at http://www.aussiewriter.com. She is mainly focusing on technology, gadgets and all the latest SEO trends which are interesting for networking enthusiasts.