Google Adsense is one of the best ways to earn money from web. It is also one of the biggest platforms for monetizing a blog. So, what exactly is Google Adsense? How can you use it to maximum potential for making money on the web?
You must have seen online advertisements about how people are making thousands of dollars every month without investing a dime of their own. While most of them are nothing but a part of false advertisement or spam, the truth is you can actually make money for almost nothing through Google Adsense.
What is Google Adsense?
One of the biggest and most reliable platforms for monetizing blog’s content, Google Adsense works on a revenue-sharing model for small, medium and large websites, that helps in placing ads for goods and services that are relevant to the content of your site, targeted at people who frequently visit your web pages.
There are lesser chances of you becoming a millionaire only by using Adsense, but with some luck and knowledge you can establish a stable and constant stream of income through the Adsense monetized properties. When any visitor to a site clicks on an Adsense ad, Google will charge the company who paid for that click. The website owner where the ad is hosted also gets paid for that click and some part is kept by Google.
How much can you make using Adsense?
The first thing that comes to mind about Adsense is, “Is it actually worth all the pain”? This question is asked by everyone looking to jump on the Adsense wagon. However, the truth is there is no reliable answer to this question. While some website owners can make up for a full time income from a single Adsense site, there are others who cannot even manage to pay their hosting fees. There are many factors that decide how much you can actually make from Adsense. Many of these are outside the advertiser’s control.
- The overall state of economy
- The advertiser’s that Google has managed to attract
- The theme of your blog
- The overall traffic on the blog
- The ad placements
- Types of ads (image or text)
No one actually tell you how much you can earn from Adsense, but it surely gives you an extra source of income. Experts who are already employed in different online jobs advise not to make Google Adsense your primary source of income in the beginning.
How to go about using Adsense?
In order to make most out of the Adsense platform you need a little patience and trickery. Follow these steps:
Choosing a niche
The one most important consideration is what your site is actually about. All niches aren’t equal. There are some which are less profitable than others while there are others which are more profitable. Niches like health and finance feature high value clicks while themes such as culture and history do not offer profitable avenues. This is why a prospective Adsense user must chose his niche well. Some will tell you that profitable niches are often the most competitive ones, but in these niches also if you are able to stand out with your site, the money is all yours. Just find the high volume keywords and built your site around them.
Placement of ads and CTR
To maximize your profits, strategic placements of ad units is necessary. It is only logical that if you place the ads for maximum visibility, it will increase the number of clicks that you will get. The general rule is to place the ads closer to the text. Google offers advice on the ad placement. CTR or Click-through Rate is the important parameter of measuring success of an online advertising campaign for a particular website. It is essential to figure out the best CTR for your ad campaign as the highest click-through rate is not always the best. Each click costs you money and if the clicks aren’t converting, then you will be losing money in the end.
Finally, for ensuring that people do see the ad placed on your site, it’s necessary to drive maximum traffic to the site. Search engine are the biggest source of traffic. The organic traffic coming from search engines is targeted and results in good conversion. For ensuring the same, you have to attract search engine specialists. Social media is also driving a lot of traffic to any website. You can take the help of social media executives. Thus, one can see that Adsense alone is responsible for the creation of so many different types of online jobs.