Whether you are a small entity or a multi-million dollar firm, blogging is something you can’t ignore. It’s now an indispensable aspect of internet or online marketing. It’s now become a necessity.

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Before digging further deep into the subject, it’d make a great sense if you knew some stats related to blogging.

You should know that: 

  • Some 1/3rd of all B2B companies uses blogs
  • 67% more leads are reported to have been generated by those B2B marketers using blogs
  • 6 out of every 10 consumers in the US took blog recommendations and made purchasing decisions
  • Regular blogging helps companies boost the frequency of their indexing pages by 4 times
  • Business giving more time for blogging is winning more customers or leading than the rest

From the above, it’s quite clear why more brands and businesses take to blogging. Given the reach and impact of blogging, it’s easy to understand what makes brands cling on one of most affordable yet powerful form of online marketing tool.

You should also know that:

  • Business blogging is growing year-on-year basis
  • Blogging frequency leads businesses to effectiveness
  • Running a blog brings more ROI in the long run than    marketing efforts

All the stats mentioned above make one thing very clear – you just can’t ignore blogging. Do it on your own peril.

Why blogging? 

There are reasons why businesses and brands are having such high hopes from blogging. They see it an extremely helpful long-term strategy to invest in. You should also know those reasons, including:

#1    Customers want more

Customers want more content to consume. They are not satisfied with one single post a week and this is fuelling the growth of blogging and will force brands to post more.

#2    Indexed pages matter

The more search engines crawl and index your content and web pages, the more your rankings improve.  Websites with a blog has some 4 times more indexed pages than those that not, which sums up the case pretty well.

#3    Content strategy is the key 

Blogging is a key ingredient of the content strategy of brands. With blog posts or content, it won’t be possible for a website to make much of an impact with their target audience.

#4    67% more leads

Yes, it’s true! Go blogging and get 67% more leads. This is what a data from SOURCE says. We have no reason to believe otherwise. After all, where will we get that kind of cost-effective way of getting more leads!

#5    Measurable engagement 

Engaging your target audience means getting some prospects out of them. Your B2B Blogging can give users a lot of comment, share and views, thereby adding its engagement quotient.

#6    Educating and informing target audience 

Blog posts will continue to be a beneficial tool to educate and inform the target audience. You can go in-depth about a subject or topic and understand what users want. You can inset more visual aspects including images and videos to make the posts more entertaining.

#7    Going mobile and going visual 

Blog posts give you a chance to go mobile and target an ever-increasing pool of prospects. With some tweaking and changing, and peppering more visuals, your blog posts can really work wonders on the ROI front.

#8    More links and more authority

Your blog posts with quality and engaging content are sure to get more links, which in turn brings it more authority. Such blogs rank higher and catch more attention of users on the internet than the rest.

#9    Publish more and go organic 

Being regular with blogging and publishing more posts per week fetches superior ranking results than otherwise. That way, you will be spared the inconvenience of relying on paid form of bringing traffic to your blog or website. This way, you will get the best SEO service.

#10    Answer all “HOWs” and “WHYs” of users   

Blog posts are the best way to answer all doubts users or target audience have. With regular blogging and newer posts, it becomes easy to keep them informed and remove all their doubts in a systematic manner.


In a nutshell, blogging is extremely important and it should be given utmost importance. You just can’t give it a miss hoping to make up in some other ways. It won’t happen. So, go blogging.

Author Bio:- I am Abhilash Tyagi an SEO specialist with years of experience of the domain. I consult and guide brands on planning, execution and implementation of best SEO Service to help them with rankings and visibility. Currently, I am employed with Mind Digital Group.



Chandra is Science(IT) Graduate & is pursuing his further studies in Science Technology. He is the Founder of Blogging Hits. He loves to write about software's, SEO, Social Media and Technology.
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